Keyword research for a powerful SEO strategy [2021 Beginner’s guide]

You’ve read my Beginner’s Guide to On-Page Search Engine Optimisation in 2021, and you’re ready to start optimising your website to get that sweet, sweet organic content. But wait, you know how to place your keywords into your HTML codes and alt-text, but which keywords should you use, and how do you find them? 

Have no worries! In this guide, I’ll be leading you through all the ins and outs of SEO keyword researching!

Science based marketing: Should you use emojis as a part of your marketing strategy?🧐

So, you’re just about to post that Tweet/Facebook/Instagram post but as you’re reading through the caption you notice it is missing something. What could you include in your captions that makes potential viewers want to engage even more with the post? Emojis might be the thing you’re looking for!