Canva versus Photoshop CC: Which program should you use for content creation?

If you are already in the space of digital marketing, content creation, or online business, then you’ve most likely used or heard of both Canva and Photoshop as content marketing tools. If so, then you’ve probably also been wondering which of the two programs you should invest your time, money, and effort into to optimise your business strategy and content creation. Fear not, I am here to give you the rundown on the differences between Canva and Photoshop, and which tool fits your content marketing and business strategy the best.

Science based marketing: Should you use emojis as a part of your marketing strategy?šŸ§

So, you’re just about to post that Tweet/Facebook/Instagram post but as you’re reading through the caption you notice it is missing something. What could you include in your captions that makes potential viewers want to engage even more with the post? Emojis might be the thing you’re looking for!