Christmas shop social media campaign

This is a mock-up social media campaign assignment set up for a fictional Christmas store in Norway which focuses on setting up two social media platforms. The campaign objectives are to increase the length of the store’s sales season to start in August as there is some interest in Christmas decorations in the start of August according to Google Insights.

The campaign focuses on fulfilling customer’s need for belonging and love by providing access to traditional Scandinavian Christmas décor that will last for generations all year, giving the customers time to spend with family during Christmas times.

The assignment includes a logo, other graphic elements, one photo post for Facebook informing about a hashtag campaign, one Pinterest pin, two Facebook videos, and mock-ups of a Facebook page and Pinterest account.