Science based marketing: Should you use emojis as a part of your marketing strategy?🧐

So, you’re just about to post that Tweet/Facebook/Instagram post but as you’re reading through the caption you notice it is missing something. What could you include in your captions that makes potential viewers want to engage even more with the post? Emojis might be the thing you’re looking for!

Are you in a marketing filter bubble?

“Follow and interact with people in your niche” is a common advice to hear when starting up any kind of social media presence. However, what happens when you are surrounded by content that voice the same opinion and never challenges you? You might find yourself in a filter bubble and/or an echo chamber.

Fake News: A Sociotechnical Concept

Reuters Institute Digital News Report (2019) confirms that the concern for distinguishing between ‘fake’ and ‘real’ news is still a topic relevant topic globally. The report shows that Brazil, South Africa, UK, Mexico and the US are some the countries most worried about ‘fake news’. The UK has the last year had the biggest increaseContinue reading “Fake News: A Sociotechnical Concept”