Brand archetypes: So you’re a Sage?

Have you ever felt so connected to a brand that you know if something is out of character or not for them to do? Well, it might just be that their branding aligns perfectly with a brand archetype. What are brand archetypes? Have you ever felt so connected to a brand that you know ifContinue reading “Brand archetypes: So you’re a Sage?”

Science based marketing: Should you use emojis as a part of your marketing strategy?šŸ§

So, you’re just about to post that Tweet/Facebook/Instagram post but as you’re reading through the caption you notice it is missing something. What could you include in your captions that makes potential viewers want to engage even more with the post? Emojis might be the thing you’re looking for!