Are you in a marketing filter bubble?

“Follow and interact with people in your niche” is a common advice to hear when starting up any kind of social media presence. However, what happens when you are surrounded by content that voice the same opinion and never challenges you? You might find yourself in a filter bubble and/or an echo chamber. What areContinue reading “Are you in a marketing filter bubble?”

Beginner’s guide to On-page Search Engine Optimisation in 2021

So, you’ve set up your website/blog/online shop, it’s looking good and you’ve even posted a few blog posts, products, and/or other information. But, looking at your analytics, traffic is only coming from places you’ve shared your content, or not at all. Welcome to the reality of non-optimised Search Engine Optimisation. While you might have heardContinue reading “Beginner’s guide to On-page Search Engine Optimisation in 2021”

Fake News: A Sociotechnical Concept

Reuters Institute Digital News Report (2019) confirms that the concern for distinguishing between ‘fake’ and ‘real’ news is still a topic relevant topic globally. The report shows that Brazil, South Africa, UK, Mexico and the US are some the countries most worried about ‘fake news’. The UK has the last year had the biggest increaseContinue reading “Fake News: A Sociotechnical Concept”