Keyword research for a powerful SEO strategy [2021 Beginner’s guide]

You’ve read my Beginner’s Guide to On-Page Search Engine Optimisation in 2021, and you’re ready to start optimising your website to get that sweet, sweet organic content. But wait, you know how to place your keywords into your HTML codes and alt-text, but which keywords should you use, and how do you find them? 

Have no worries! In this guide, I’ll be leading you through all the ins and outs of SEO keyword researching!

Do you need to know HTML and CSS as an online business owner or blogger?

A well-designed and functional website is a must for any online business, whether you provide services, products, or information. Maybe you already have taken a look at the codes behind your website, only to be overwhelmed by the seemingly complicated formatting. Or, perhaps you’re just starting to set up your website or blog, and you don’t know which platform to chose as they all offer different levels of coding possibilities. Regardless of which situation you find yourself in, I’m here to give you the answer to the question you might ask yourself; do I need to know HTML and CSS to run an online business or blog?

Canva versus Photoshop CC: Which program should you use for content creation?

If you are already in the space of digital marketing, content creation, or online business, then you’ve most likely used or heard of both Canva and Photoshop as content marketing tools. If so, then you’ve probably also been wondering which of the two programs you should invest your time, money, and effort into to optimise your business strategy and content creation. Fear not, I am here to give you the rundown on the differences between Canva and Photoshop, and which tool fits your content marketing and business strategy the best.

Brand archetypes: So you’re a Sage?

Have you ever felt so connected to a brand that you know if something is out of character or not for them to do? Well, it might just be that their branding aligns perfectly with a brand archetype. What are brand archetypes? Have you ever felt so connected to a brand that you know ifContinue reading “Brand archetypes: So you’re a Sage?”

Marketing Ethics: When Green Marketing Becomes Greenwashing

Sustainable living, eco-conscious products, and carbon neutral services are all popular concepts in 2021. Customers and stakeholders are becoming more and more aware of the environmental impact their consumption. In fact, several studies have found that people want companies be more environmentally-friendly as well as their products and services. But the line between Green Marketing and Greenwashing can be thin for some.

Science based marketing: Should you use emojis as a part of your marketing strategy?🧐

So, you’re just about to post that Tweet/Facebook/Instagram post but as you’re reading through the caption you notice it is missing something. What could you include in your captions that makes potential viewers want to engage even more with the post? Emojis might be the thing you’re looking for!

Are you in a marketing filter bubble?

“Follow and interact with people in your niche” is a common advice to hear when starting up any kind of social media presence. However, what happens when you are surrounded by content that voice the same opinion and never challenges you? You might find yourself in a filter bubble and/or an echo chamber.

Beginner’s guide to On-page Search Engine Optimisation in 2021

So, you’ve set up your website/blog/online shop, it’s looking good and you’ve even posted a few blog posts, products, and/or other information. But, looking at your analytics, traffic is only coming from places you’ve shared your content, or not at all. Welcome to the reality of non-optimised Search Engine Optimisation.

Fake News: A Sociotechnical Concept

Reuters Institute Digital News Report (2019) confirms that the concern for distinguishing between ‘fake’ and ‘real’ news is still a topic relevant topic globally. The report shows that Brazil, South Africa, UK, Mexico and the US are some the countries most worried about ‘fake news’. The UK has the last year had the biggest increaseContinue reading “Fake News: A Sociotechnical Concept”