Marketing Ethics: When Green Marketing Becomes Greenwashing

Sustainable living, eco-conscious products, and carbon neutral services are all popular concepts in 2021. Customers and stakeholders are becoming more and more aware of the environmental impact their consumption. In fact, several studies have found that people want companies be more environmentally-friendly as well as their products and services. But the line between Green Marketing and Greenwashing can be thin for some.

, ,
%d bloggers like this: